Search engine optimization or SEO, is a vital component of any digital marketing strategy. One of the key elements of an effective SEO campaign is the use of keywords. But, how many keywords should you be targeting for your campaign?
The answer is not a simple one, as it depends on several factors such as the size and complexity of your website, the competitiveness of your industry, and your overall marketing goals. However, there are some general guidelines which are followed by top SEO agencies world-wide that can help you determine how many keywords to target.
First, it’s important to understand that the number of keywords you should target is not a fixed number, but rather a range. For smaller websites with less content, targeting a few highly relevant keywords may be sufficient. However, for larger websites with a lot of content and multiple product or service offerings, targeting a larger number of keywords may be necessary.
It’s also important to consider the competitiveness of your industry. If you’re in a highly competitive industry, such as e-commerce or finance, you may need to target a larger number of keywords to stay ahead of your competitors. On the other hand, if you’re in a niche market with less competition, targeting a smaller number of keywords may be sufficient.
Another important consideration is your overall marketing goals. Are you trying to increase brand awareness, drive traffic to your website, or increase sales? Depending on your goals, you may need to target a different number of keywords. For example, if your goal is to increase brand awareness, you may want to target a larger number of keywords related to your brand and industry. However, if your goal is to increase sales, you may want to focus on a smaller number of highly relevant keywords that are more likely to convert into sales.
So, what’s the ideal number of keywords to target for an SEO campaign? It’s hard to give an exact number, but as a general rule, most experts recommend targeting anywhere from 10 to 50 keywords for a small to medium-sized website, and up to 100 keywords for a larger website.
It’s also important to note that is better to have a few well-researched and well-targeted keywords that are likely to drive traffic and conversions than a large number of generic keywords that aren’t likely to produce the same results. The most important aspect of the keywords selection is quality, not quantity.
In conclusion, the number of keywords you should target for your SEO campaign depends on several factors such as the size and complexity of your website, the competitiveness of your industry, and your overall marketing goals. It’s important to focus on quality over quantity and to choose keywords that are most relevant to your business, products or services. It’s also important to regularly review and adjust your keyword strategy as your business, industry and target audience evolve over time.