Generating Real Estate Leads has always been a challenge, the traditional lead generation methods of putting up Hoardings or Banners, Newspaper & Magazine Ads doesn’t seem to generate leads the way it used to. With the increased dependency of digitized platforms in the day-to-day life of everyone, it becomes extremely important to advertise digitally so as to catch the attention of your potential buyers.
Although switching to digital platforms for advertising sounds easy, but it’s extremely important to create a proper Digital Advertising plan. A proper plan helps to generate more leads, quickly and cost-effectively
With the emergence of new companies, it is very important to stay ahead in the game so as to generate more Leads. Below are a few of the Digital Marketing strategies which are tried and tested and will surely help Real Estate firms generate quality leads
Create an Engaging Website:
An Engaging website is that which will grab attention of it’s viewer by generating curiosity in them to know more what’s in it because of which they won’t exit the site quickly. Creating an engaging website requires the following elements to make it engaging:
- Nice and engaging Content that conveys the message to its viewers very easily
- A nice unique design that urges viewers to stay longer
- Animations and Images.
- A Clean UI
- Mention of correct address and contact information
All these ingredients helps creating a good website which eventually will generate leads.
Create Blogs & Articles:
Writing External contents such as Blogs & Articles also helps to catch the eye of a potential customer. Creating a nice content can attract those searching for properties for really a longer duration and it also serves as a platform where the Real Estate firm can pass on a lot of information in a single place.
Since these contents will be visible to potential buyers globally, information such as the locality of the site, the city where it’s located and even the state can be described. All these information will prove to be very useful for the buyers and they might consider your property over others.
Search Engine Optimization (SEO):
Search Engine Optimization, popularly known as SEO is very important in generating leads for the Real Estate Business. Since the search engines like Google, Yahoo, Bing etc. have become a very important part of everyone’s life, advertising a website on the most popular search engine ‘Google’ will hugely increase the reach of any website.
Implementing a proper SEO plan will generate huge traffic to the website. In real estate, the aim of the firm is to sell their property quickly and since no property stays for selling for a really longer duration companies must select the keywords for SEO very carefully. Also one should rely on a good SEO company like Sovereign Digital Agency who can help you reach on the top positions of Google by using White Hat SEO techniques.
Email & SMS Marketing:
SMS Marketing and Email marketing helps companies to reach clients directly. These services are extremely important if you want to send some customised message to your potential clients. Email & SMS marketing can also be used to reach those leads who have enquired before for some other property or those who had trouble purchasing earlier because of some or the other issues such as location, budget, particular floor requirement etc.
A local market update, some new schemes that can be applied on your property or Discounts are few of the messages that can be conveyed to your potential buyer using Email & SMS marketing services.
Social Media Marketing:
Facebook, Twitter, Instagram, LinkedIn etc. are some of the most popular Social Media Platforms and most people in the world are either in one or all of these social media platforms. These Social Media Platforms are hugely popular amongst population of every age group.
Marketing about your project on these social platforms will be hugely effective in generating good number of leads. These platforms also allows you to target different demographics so that you can be more specific about your target audiences. Posting regularly about your current and upcoming projects also helps in keeping your potential clients interested.
Social Media Marketing:
Facebook, Twitter, Instagram, LinkedIn etc. are some of the most popular Social Media Platforms and most people in the world are either in one or all of these social media platforms. These Social Media Platforms are hugely popular amongst population of every age group.
Marketing about your project on these social platforms will be hugely effective in generating good number of leads. These platforms also allows you to target different demographics so that you can be more specific about your target audiences. Posting regularly about your current and upcoming projects also helps in keeping your potential clients interested.
Run Ad Campaigns:
Ad Campaigns or Paid Ads can be run on various platforms such as Google, Facebook, LinkedIn etc. These Ad campaigns are basically paid ads where you can pay directly to a particular platform and start generating leads. The platforms that run these Ad campaigns can be categorised as Search Engine Ads, Social Media Ads and Native Ads.
A whole lot of different kinds of Ads can be run using these Ad campaigns. One can do display advertisement, video ads etc. using such campaigns. Since these ads provide with such diversity and personalisation, these types of marketing are a bit more expensive than other forms of marketing.
Create Video Content:
It is very important to create videos of the project and the location, so that the potential client can understand what they will get. Since people have got busier with their work and the recent pandemic has caused issues with mobility of people, it helps to share video of the project with them. A nice animated video can also be created to give the feel of the fully developed project.
These videos can also be circulated across different online platforms, which helps the potential buyer from a different location to view the project.
Influencer Marketing:
Influencers are followed widely and are highly trending on the internet, these influencers have a lot of followers who watch their content regularly. Using these influencers, one can showcase their products or services to advertise to their followers.
Influencers also comes in different categories, some are travel enthusiast others food critics some reviews movies and so on. To advertise your project through influencers, you have to choose which influencer to advertise through so that you can generate leads for your real estate business. Using an Agency helps a lot while doing influencer marketing as they have contacts with a lot of influencers.